CWB Magazine reports on the launch of Muddies' first barefoot range and Grubs' US debut at the New York Children's Show — a milestone moment for our family-owned British boot brand.
We're thrilled to be featured in CWB Magazine, the leading voice in childrenswear retail, in a piece spotlighting two milestones at once: the launch of Muddies' first barefoot range and our official US debut at the New York Children's Show.
Why barefoot, and why now?
Barefoot footwear is one of the fastest-growing segments in kids' shoes — backed by paediatricians, podiatrists and parents who want their children's feet to develop naturally. Muddies' new barefoot models keep the playful, weatherproof character that's made the brand a UK favourite, while adding a wide toe box, zero drop and a flexible sole that lets little feet move the way nature intended.
Stepping up internationally
The New York Children's Show marks the start of our planned US rollout, with conversations underway with retailers across North America. It's a big step for a family-owned business based in Bolton, England — and one that builds on more than 240 years of British boot-making heritage.
"Muddies is built on the same DNA as our adult ranges: brilliant comfort, real durability, and a strong point of view on how kids should be allowed to play outside."
Discover the range
- Shop Muddies puddle boots and wellies: Muddies on Grubs Warehouse
- See the full Grubs collection: Grubs product categories
- More Muddies news: New colours and designs for Muddies
Read the full article on CWB Magazine ↗.