CWB Magazine reports on the latest expansion of the Muddies® range — new vibrant colours and designs from the Grubs Boots family-owned children's brand.

The Muddies® range is growing — and CWB Magazine, the leading childrenswear trade publication, has the full story on our latest expansion of colours, prints and design details.

What's new for Muddies

  • New seasonal colourways across the core puddle boot lineup
  • Refreshed prints designed for the children who'll actually wear them
  • Same Muddies build standards: fully waterproof, durable, comfortable

Why retailers are paying attention

Muddies® continues to grow as a category-leading children's boot brand thanks to a simple equation: adult-grade build quality + kid-led design. CWB's coverage reflects what we're hearing from independents and chains alike — Muddies sells, and the new range is built to keep doing that.

"Muddies is built on the same DNA as our adult ranges: brilliant comfort, real durability, and a strong point of view on how kids should be allowed to play outside."

Shop the new range

Read the full piece on CWB Magazine ↗.

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Original coverage: Read the full piece on CWB Magazine ↗