Grubs Ambassador Programme

Wear them. Share them. Earn with them.

Join the Grubs Ambassador community, give your followers a discount on the wellies you swear by, and earn 10% commission on every pair you help sell.

Grubs ambassador wearing wellington boots out in the countryside
10
Commission on every sale
247
Years of British heritage
50
Countries Grubs ships to

What you get.

Real rewards for sharing boots you already believe in.

Earn 10% commission.

Get paid 10% of every order placed through your personal code or link — with no cap on your earnings.

Discounted boots.

Approved ambassadors get money off the range to build their kit — and a free pair once they pass 10,000 followers.

A code for your followers.

Share a unique discount code so your community saves money on their first pair of Grubs.

Featured by Grubs.

Get reshared on our social channels and website, putting your content in front of our audience.

How it works

From application to your first payout in four simple steps.

Apply

Fill in the short form below — it only takes a couple of minutes.

Get your code

We approve you and send your unique discount code and referral link.

Share it anywhere

Link in bio, Instagram, TikTok, YouTube — wherever your people are. Tag @grubsboots.

Earn 10%

Earn 10% commission on every pair bought through your code or link.

Commission

Earn 10% on every pair you sell.

Every time someone buys Grubs through your unique code or link, you keep 10% of the order. No caps, no limits — the more your community loves them, the more you earn.

For example: a follower uses your code to buy a £120 pair of MIDLINE 5.0 wellies, and £12 lands in your pocket.

10
Commission on every referred sale

Made for people who live in their boots.

You don't need to be a celebrity — just someone whose audience trusts what's on their feet. If that sounds like you, you're exactly who we're looking for.

  • Farmers
  • Equestrians
  • Gardeners
  • Dog walkers
  • Ramblers & hikers
  • Anglers
  • Smallholders
  • Country-lifestyle creators

Ambassador questions.

Everything you need to know before you apply.

Earnings

01. How much commission do I earn?

You earn 10% of every order placed through your personal discount code or referral link — with no cap on how much you can make. The more your community loves their Grubs, the more you earn.

Eligibility

02. Do I need a big following to apply?

No. We care more about an engaged, authentic audience than a follower count. Whether you're a farmer, equestrian, gardener, dog walker, rambler or country-lifestyle creator, if your people trust your recommendations, we'd love to hear from you. We welcome applicants in the UK and internationally.

Perks

03. Do I get free or discounted boots?

Every approved ambassador gets a discount across the Grubs range, so you can build out your kit at a reduced price. Once your audience passes 10,000 followers, we'll send you a free pair to wear and feature.

Your followers

04. How do my followers save?

You'll get a unique discount code to share. Your followers get money off their first pair, and every sale made with your code is credited to you.

Payouts

05. How and when do I get paid?

Sales are tracked automatically against your code and link. We'll confirm the full payout details with you when you're approved.

Cost

06. Is there any cost to join?

None at all. Joining the Grubs Ambassador programme is completely free.

Expectations

07. What do you expect from ambassadors?

Just genuine, honest content — wear your Grubs out in the real world, share how you get on, tag @grubsboots and pass on your code. There are no rigid posting quotas.

Applying

08. How long until I hear back?

We read and review every application personally, so please bear with us — we aim to get back to you as soon as we can. If you have a question in the meantime, get in touch.

Ready to join the Grubs family?
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Apply in two minutes. It's free to join, there's no minimum following, and you keep 10% of every sale.

Prefer to chat first? Email us at grubsteam@grubsboot.com or visit our contact page.