Trade title Tackle Trade World reports on the expanded SUPERLITE® Shoreline colour range — the lightweight, waterproof wellington that goes from hill to shoreline without breaking stride.

Industry title Tackle Trade World — read by tackle buyers across Europe and beyond — has covered our expanded SUPERLITE® Shoreline range. The headline says it best: "Grubs takes you from hill to shoreline."

New colours for a proven boot

The Shoreline has earned its keep as our lightest insulated wellington, and we've now added more colourways across the range — giving retailers and customers the flexibility to fit the boot to the wardrobe, not the other way around.

  • Waterproof, warm and comfortable — the bit we never compromise on
  • Insulated for unpredictable UK weather, year-round
  • Lightweight SUPERLITE® construction — easy to wear all day
  • Easy to slip on and off, with a classic, casual silhouette that doesn't shout "wellie"

Why retailers are stocking it

The Shoreline 4.0 has become one of our strongest sell-through SKUs in independent stockists, and the new colours have been added in direct response to retailer demand. Whether the customer is heading up a hill or onto a shoreline, the boot covers a remarkable amount of ground for a single pair.

Shop the SUPERLITE® Shoreline

Read the full piece on Tackle Trade World ↗.

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Original coverage: Read the full piece on Tackle Trade World ↗