Grubs introduces BROMLEY™ — an insulated, waterproof Chelsea-style wellington that pairs an elegant silhouette with serious grip. Warm, waterproof and sure-footed, it is built for the school run, the commute and everything in between, and lands this season in Sage Green.
Say hello to BROMLEY™, a stylish new collection from Grubs that proves weatherproof footwear need not mean a compromise on looks. Named after Bromley Cross — a leafy suburb on the edge of Bolton, just thirty minutes from Manchester — the range is shaped by the bleak, windswept moors of the surrounding Rossendale upland, and by the brand philosophy those hills demand: warm, waterproof, grip.
Where a traditional wellington heads straight for the field, BROMLEY is built for everyday life. It is made for the people who need dependable protection from the British weather without dressing for it — parents on the school run, commuters crossing wet platforms, and anyone who wants a boot that looks as at home on the high street as it does in the mud.
Warm and waterproof, from the ground up
Underfoot and around the ankle, BROMLEY is engineered for cold, wet days. INSUFOAM-ULTRA™ insulation keeps the warmth in, finished with a soft willow-pattern lining for comfort next to the foot. The uppers are moulded from tough DURAPRENE™ rubber and drawn into a slim, elegant Chelsea silhouette — fully waterproof, but a world away from the bulky wellies of old.
Grip you can trust
The all-new PATH™ outsole is where performance meets the pavement. A 3 mm tread at the ball of the foot and a deeper 5 mm at the heel provide sure footing across mud, grass and wet stone, while boat-shoe-style siping channels water away to keep you steady on slick surfaces. Inside, an exclusive HEXZORB™ shock-absorbing heel cushions every step and helps take the edge off the back soreness that long days on hard ground can bring.
Colours for the season
BROMLEY arrives this season in a versatile Sage Green, with Sea and Indigo reserved for a limited number of retailers. A wider palette of brighter, more vibrant shades is set to follow in Spring 2027.
Nine generations in the making
BROMLEY is the latest chapter in a remarkable family story. Grubs is a family business spanning nine generations of the Foster family, with roots reaching back to 1776, when it first made shoes for the local community. From those beginnings it has grown into a global outdoor footwear brand — but it remains, at heart, a Bolton family doing what it has always done: making boots that keep people warm, dry and sure on their feet.
Read the original announcement on Best Outdoors ↗.